TikTok/ Instagram reels

TikTok/IG Challenge: “Can you escape overspending in 10 seconds?”

A dynamic, fast-paced vertical video screenshot, typical of TikTok or Instagram Reels. The scene shows a person (diverse, Gen Z or millennial) with a slightly stressed but determined expression, running or moving quickly through a stylized, playful 'maze' constructed from common household items or shopping aisles. Behind them, abstract representations of 'overspending' – maybe shadowy, swirling credit card symbols or overflowing shopping carts – are just out of reach. In the foreground, a large, digital countdown timer shows '0:07' seconds. The overall mood is energetic, fun, and lighthearted, emphasizing quick thinking and a sense of 'escape.' Bright, modern colors with a touch of urgency (like a pop of red on the timer).

QR codes on P&G products → unlock exclusive levels

Monthly themed escape events: “Back-to-School Savings Escape,” “Holiday Freedom Challenge.”

And there’s more

Interactive Ads: Solve a mini puzzle in a banner ad → unlock coupons

Community & Loyalty

Leaderboards: Top savers get free P&G bundles.

Endcaps at retailers with the “Play Smart. Save More” tagline.