P&G Campaign: The Great Savings Escape
“Play Smart. Save More. Escape Overspending.”
Facts
Insights
Brand Impact
Are prices increasing for consumers?
According to the Consumer Price Index indicators, although prices are expected to increase, a turning point is anticipated where inflation is projected to decrease over the year.
How will this affect Consumers?
Consumers are still being hit with sticker shock. The contradiction of inflation declining and prices slowly rising can create the feeling that prices will never ease, along with little increase in income.
What are the possible judgments the consumer may have?
People often judge the economy not just on inflation but on whether prices feel affordable.
Even with lower inflation, “price sticker shock” remains since costs are permanently higher than pre-inflation spikes.
Some consumers may not perceive much relief, especially on housing, food, and healthcare.
How will this impact the brand?
P&G is about taking care of people’s needs; the products P&G carries have been a part of generations. The impact is that it will solidify P&G cares. P&G's commitment to the people’s well-being will reach further than the self. P&G, we are always here to help.
🎯 Concept
A gamified savings app by P&G that challenges your brain while growing your wallet.
It’s not just clipping coupons — it’s mind-bending puzzles, escape challenges, and real financial rewards that give consumers the freedom to spend smarter.
“Escape High Prices. Unlock Smart Savings.”
Play Smart. Save More. Escape Overspending.
🧩 How It Works
Mystery Puzzles
Trivia, riddles, memory challenges tied to P&G brands.
Correct answers unlock instant discounts & coupons.
Escape Overspending Rooms
Players solve “budget locks,” math traps, and pattern games.
Each level escaped = more exclusive rewards unlocked.
Wallet Growth Meter
Visual tracker shows how much you’ve saved.
Rewards grow as your “escape progress” grows.
Real Rewards, Real Freedom
Coupons for Tide, Pampers, Crest, Gillette, Olay, etc.
Cashback bonuses and partner retailer deals (Walmart, Kroger, Target).
