Lier, lier, pants on fire
Children use to chant this when I was growing up. It was usually to someone thought lying or not being completely true. Collectively, people are saying this same chant in a more creative ways with memes,trolling or just directly calling them liars.Especially,to people who continue to lie, or mislead individuals into miseducated assumptions.
Currently, there are several instances the masses are calling for full authenticity, one is with Drake & Kendrick Lamar (k.dot) battle started last year; Kendrick asked Drake to be more authentic. Drake actions in hip-hop culture for suing UMG after the success of Kendrick’s win in the battle was perceived as a disrespect to hip-hop. This has forced people to take a second look at Drake authenticity- is he just cosplaying some of the characteristics of a poor socioeconomic culture that a lot of inner city and rural suburbs youth experience.
The request of authenticity ( albums like DAMN ,Pimp A Butterfly and so many others) didn’t start with Drake but it is ending with Drake. It’s bigger than Drake, it’s asking music especially hip-hop to be authentic again, to be more than a show.
This message regardless of how sub grouped of society it is, it made and is making an impact.
Another instance is the request of companies to not just talk about it be about it. People are not willing or wanting to purchase from companies that are ‘against the interests of the people’. People are very aware of consumer and corporate relationships; collectively the relationship is deeper ,and some companies are also digging deeper into their relationships with their clients. It’s more of what is the brand doing to help or hinder society as a whole. The collective is digging deeper into connections, culture and internal relationships, while exploring their own authentic identity and internal relationship with self and self beliefs. It’s reflected in their politics and personal understanding of current events on social platforms.
Some companies are trying their best to hide their stances on different topics;getting called lier,lier pants on fire when information reflects the opposite.There’s a harsh penalty for not being authentic. Consequences like the bottom line and customer base fade into obscurity.
Another example is in the current administration. Data from majority of outlets speak of negative approval ratings , other alternative sources report numbers more favoring. This will and is creating conflict and distrust between mainstream media and alternative sources. Figuring out who’s right is making a bubble of frustration and fear. Frustration - people will request and require constancy and truth;in fear people will give in or just comply due to fear of retaliation and rejection of believing differently. There are far more people frustrated than fearful.
In the current figures of the American Eagle Sydney Sweeney ad people not only said “we feeling like this is shade”,they also went digging. Digging into her political views and other statements taking notes and drawing their on conclusions. That information changed the view point of more than a few people, followed: dropping sales. On the opposite end Levies sales increased. Beyoncé’s authenticity and what she stands for matches what Levi’s is/has stood for solidifying the relationships between Levi’s , influencer and, consumer.
Its authenticity- AI, Google,social media, the internet make it hard and not so hard to be completely authentic. “It’s a show” life is a show- unfortunately a show is entertainment and being completely authentic is not always entertaining.
The collective is asking to not have to figure it out, it’s a collective clarity. A truth that’s not clouded with falsities, and illusions. They don’t want tricks they want to be allowed to choose based on facts. The collective is very aware of manipulation they are keeping receipts off all behavior that contributes to lier lier behavior.
