The soft life
What does that mean? Is it for everyone? How does a soft impact life? What does a soft life like look like? Is a soft life really achievable?
What is a soft life-
There’s not a single definition, it’s more of an expression of what a ‘flowing’ lifestyle means. In these current times the grind has been king, unfortunately, it’s lead to more burnout and chaos then actually having a good life. Folks squeeze in time for self-care, for family, for friends. That squeeze is already stretched with the other stresses plaguing their existence.
Hard work is hard work nothing in this life is actually easy. That being said it doesn’t mean it can’t be soft in other aspects of one’s life.
For some a Soft life doesn’t necessarily mean not working neither, it means a balance of energy and time, of complexity and simplicity, of hurt and love, of hard work and easy work.
Black woman are speaking on this idea of soft life. They see other successful women with partners , and single with lives that feel or seem effortless. 312,000 black woman have been impacted by societies conclusion about them. These conclusions have had black women reassess how they are living with knowing/feeling no where “safe” enough to live the soft life. No most black women/ women in general will not be extremely wealthy( that’s another topic for another observation) that doesn’t mean they can’t live an extremely comfortable lifestyle that fits them.
This soft life is not limited to black women, other ethnicities, should also be able to live the soft life. This isn’t about race it’s about equality and the fairness to live life peacefully until God calls us home. In other parts of the world a soft life hasn’t been achieved or will ever be achieved due to the lack of unrest; restrictions.
Some would say the soft life can only be achieved through hard work. Now why does everything need to be difficult for it to be successful. Hard work doesn’t equate to a good life it equates to a tired life. Others would say I’m only working hard to live day to day. There’s no soft life, between two jobs, three children and a relationship that may or may not be going well , has an impact on life and
, how soft it can or can’t be.
Some picture soft life as a a free life, free from the constraints of everyday life. Distant between knowing who you are and what you deserve (actually living it) and living within everyone’s biases, notions, judgments, and expectations just to survive daily existence. Women especially black women have work hard for others, taking care of others, planning and praying for others ( sometimes by choice sometimes not) . Now in 2025, the climate says: “that may have possibly was done in vain”.
The soft life impact- having a soft life feels like comfort at every moment of life , like walking around with a soft comforting blanket. Using that blanket as protection from the outside noise.
A soft life impacts health,wealth and happiness all the necessities of a prosperous lifestyle. Soft life is indicates a longer lifespan.
Stress is multi layered with several variables impacting some or all parts of life. General stress I.e physical,mental, emotional, habitual and relationships have triggers those triggers lead towards some type of response (coping and non-coping mechanism) Stresses have categories: political, social, professional, policy these all can a have catastrophic or beneficial effect.
For instance a house hold has food insecurity- individual stressor on anyone involved followed by group stress ( each personality handles stress differently, how it’s handled can affect cumulative stress) . If the household has food insecurity issues then financial insecurity is probably the bigger picture. Political Policies exasperate the stress in one direction or the other. This is part of soft life the ability to know the necessity are taking care of, not stealing from one pot to put in the other , recycling the system to get by.
Soft life is more than the material it’s living an authentic life
unapologetically.
Are people entitled to a soft life? In my opinion Hell yeah they are! Unfortunately, it’s not in my hands, it’s in everyone’s hands to help each other live softer more peaceful lives.
How is this connected to marketing:
Companies products in some fashion or form help reduce the general stressors. Tapping into the soft life mentality is connecting the problem with a solution. “Not everything will
Be soft but we make a product or provide a service helping you achieve that soft life you’re looking for”. This statement is not superficial by any means because the company who says can back it up with experience, pricing and convenience. They back it up with the details of each valued customer; tailoring product and experience. The campaigns show insights and connections for different demographics, subcultures and groups.
Is a soft life possible ,yes.
Is it easily achievable that’s debatable. Can companies enhance a soft life? Yes. It’s up to them how they choose to incorporate a more soft life culture and in their products and services.
